Who Is Kerry Langstaff, APR?
 (Click here for resume)
The firm's founder, Kerry Langstaff, APR is a marketing communications strategist with 20 years experience in corporate and agency environments - 14 specifically in high technology.  A strong strategic planner, she is also exceptional in tactical execution - results oriented and metrics driven.

Kerry is the winner of 15 industry awards for public relations, direct mail, advertising and, collateral campaigns. In 1990 Kerry received Accreditation from the Public Relations Society of America.  APR is a mark of distinction for public relations professionals who demonstrate their commitment to the Profession and to its ethical practice.  The accreditation is based on broad knowledge, strategic perspective and sound professional judgment and is granted after passing a rigorous written and oral examination.

Kerry brings proven expertise in marketing plan development, public relations, field and channel marketing, product marketing, business development, branding strategy, and demand generation programs.

Kerry has five years experience in developing small-medium business channel development programs at 3Com and Cisco Systems.  And, she has specific product marketing experience in networking hardware, software and Internet technology including:

• Small business and home networking products (gateways, hubs, network interface cards, wireless, cable, DSL, ISDN, 56K modems, Internet appliance devices)
• Enterprise networking products (hubs, routers, switches, remote access products, network management and configuration software)

Kerry is a high-energy individual with an excellent strength of convictions, and a self -confident leader who can persuasively sell ideas and programs to others.  She is an excellent communicator and consensus builder with senior executives and team members.

She is adept at developing and communicating a compelling company vision and is a creative thinker with the ability to develop fresh perceptions that produce positive bottom line results.

Prior to founding Langstaff Communications, Kerry spent 10 years managing worldwide marketing communications efforts at 3Com Corporation. At 3Com, Kerry is credited with

• Building the company's small business channel and recruiting more than     20,000 new partners
• Generating more than 1 billion media impressions for the company with The Planet Project "the world's largest Internet opinion poll"
• Obtaining a 12% increase in awareness of 3Com's switching products in one year
• Successfully launching the company's new Ethernet NIC technology

During her tenure at 3Com Kerry was responsible for

• Worldwide marketing strategy
• Field and Channel marketing
• Public Relations
• Product Marketing
• Message development and product positioning
• Demand Generation programs
• Branding strategy
• E-marketing and Advertising
• Seminars and Trade Shows
• Collateral and Sales Tool development (in multiple languages)
• Business Development

Prior to joining 3Com, Kerry was with the Silicon Valley practice of Ketchum Public Relations, where she managed clients including Adobe Systems, Aion Corp., Digital Equipment Corp., Falco Data Products, Poqet Computer Corp. and Qume Corp.

 Previously she managed media relations and promotions at Squaw Valley Ski Corporation and was with a Saatchi Saatchi public relations/advertising agency managing new market introductions and grand opening events for Carl's Jr. Restaurants and Marriott Hotels.

Kerry graduated from San Diego State University majoring in marketing and journalism with an emphasis in public relations. She has held board positions in the Silicon Valley Chapter of the Public Relations Society of America (PRSA) and is also a member of the International Association of Business Communicators (IABC).

kerry@langstaffcommunications.com