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Great Myths of Internetworking Switching Direct Mail Targeted to 20,000 MIS managers, this campaign received an outstanding 8.75% response rate. The objective of the campaign was to introduce the audience to workgroup switching, a new networking technology from 3Com. The campaign included three pieces: a school primer, a personal file folder and a typed report arriving in a simulated interoffice routing envelope. |
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Targeted to network managers, this campaign destroyed
the "great myths of internetworking." The objective was to introduce 3Com's Boundary Routing System Architecture and two new router products. A Great Reseller Internetworking Kit was shipped in a box
containing sales collateral, slides, a training tape and disk (this was pre-CD era), SPIF and white paper offers. The campaign was translated into Chinese and Japanese for use in Asia.
