Marketing Plan Development

Langstaff Communications specializes in working with small organizations with little or no marketing currently being carried out.  Kerry will work with you to assess your needs, identify challenges and opportunities and formulate clear marketing goals, objectives and strategies. 

Developing a marketing plan involves understanding your product or service, knowing your target markets, your competition, planning for growth and choosing the right tools that are within your budget and will motivate your prospects and customers. Kerry has the knowledge and skill  to develop a strategic marketing plan that will meet your organization's goals.

1. The Walk-Through
Kerry will start by taking the time to understand your most pressing communication and marketing needs and determine your marketing requirements. This includes a detailed situation analysis of your business plan and objectives, your current marketing programs and product strategies, and an external analysis of the market competition and other factors.

2. Drafting the Blueprint
Based on our findings, Kerry will develop a strategic marketing plan and tactical programs. Kerry will then identify target audiences and create specific marketing objectives that provide a time frame for marketing activities and a mechanism for measuring performance. The plan will include strategies for promoting current products more effectively; identifying new markets for current products; and evaluating market opportunity for new products

3. The Building
Kerry will then implement the tactical marketing programs. These programs may include traditional activities such as advertising, public relations, collateral and direct mail and new creative approaches such as e-zines and viral marketing.

4. The Inspection
Once your programs have been implemented Kerry will monitor and evaluate performance and provide feedback to maintain success and make any necessary changes. And, she'll keep a step ahead of your next project by following up with suggestions for maintaining your momentum.

kerry@langstaffcommunications.com