How to Connect SEO and Your Digital Marketing Strategy?
As part of any digital strategy, SEO should be an integral part of your online marketing and help you draw customers to your business. Without a successful SEO, you can’t expect to run a prominent and profitable business. SEO is a collection of tools and the best way to rank your site in a search engine. In this way, potential visitors will be able to find you quicker on the web, and you will increase traffic to your site. SEO includes adding keywords, but it’s far more complicated than it seems. The business you are running should move in the same direction as online marketing industry and here are some ways how you connect them.
Who are you targeting?
Nowadays, it’s only about grabbing as much traffic as you can but instead of attracting potential clients that will be interested in your offer and always return to your page. So, regarding the demographics, what type of audience you are trying to reach? For instance, how old are they, what’s their education and where are they located? The more specific answers you get, the more successful your SEO will be, and Google Analytics is an excellent place to start your investigation.
Pay attention to mobile devices
You don’t need statistics to show that online mobile marketing has exploded in the last couple of years. Smartphones are slowly replacing desktop computers and PCs, and they are becoming more powerful than ever. In this case, it’s imperative to optimize your website for mobile browsers if you want to rank well in search engine results. The statistics are essential for proper functioning of your webpage, and it will help you track the progress.
Search engines are expanding
When someone mentions search engine, most people assume we are talking about Google. This tech giant has an immense impact on an online community. However, there is a significant portion of people who use other search engines, such as Microsoft Bing. Make a point to focus on alternative search engines to see where you rank. If you improve social media engagement and add meta tags, it will help you boost your rank on Bing. Even though Google should be your primary focus, you can’t neglect the importance of other search engines.
Links are extremely valuable
When you incorporate another website links to your page, search engine sees it as a sign that your site contains useful content. Not long ago, you only needed a couple of links from low-quality sites to boost your rating. But, nowadays, the value of a content you are linking must match the quality of your site. If you manage to get a few links for high-traffic sites, it will do wonders for your ranking.
Social media has an essential role
Don’t neglect the importance of social media in any aspect. It can help you reach the broader area than any search engine could. If you manage to build a large database of followers, then your ranking will increase, as well as your business and services.